Lonnie Gienger is a seasoned entrepreneur, multigenerational family leader, and CEO of Wilkinson. In 2004, he partnered with his lifelong friend, Russ Wilkinson, to guide the strategic growth of what has become one of the nation's top multifamily investment firms, known for its industry-leading returns and positive impact.

Professional Experience

He facilitated the acquisition of Good Neighbor Care Centers, serving as Chairman and later CEO. Under his leadership, the company grew to 52 locations nationwide and more than 2,000 employees by 2007.

For three generations, the Gienger and Wilkinson families have partnered in various ventures, deepening their shared values and relationships. Today, the next generation of both families continues to own businesses and invest together, strengthening their bonds while creating lasting impact.

Leading Families

Lonnie is passionate about developing leaders and building organizations that foster long-term, multigenerational success. He believes business is one of the most powerful platforms for building a better world. For more than 25 years, he has co-founded and chaired two leadership development firms, coaching and training thousands of executives globally. He also mentors high-net-worth families and family offices, helping them build holistic, thriving legacies. 

Lonnie is the author of the highly acclaimed book Beyond Business: How Your Company Can Build a Better World. He is also developing books, courses, and workshops to help families cultivate and transfer five forms of capital—spiritual, relational, human, societal, and financial—ensuring long-term family flourishing. 

Gienger Family Values

Married for 41 years to his childhood sweetheart and best friend, Shelley, Lonnie and his wife now cherish their favorite titles—PopPop and MiMi—to their seven grandchildren. Their seven adult children (including three married in) are all entrepreneurs that seek to create meaningful value in society. As a family, they share a passion for adventure, business, and lifelong learning—enjoying hiking, backpacking, mountaineering, snow and water sports, music, and investments together. They enjoy time together at their lakeside lodge in the Cascade Mountains, where they host retreats and coaching sessions on leadership, health, entrepreneurship, and family legacy.